Royce Madison Media

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What you need to know about new privacy policies.

What is a privacy policy?

A privacy policy is a statement or set of terms that discloses how your personal data will be collected, used, and protected. Most websites have privacy policies, and many businesses now have them as well. They are important because they inform you about the ways in which your personal data may be used and disclose any sharing of information with third-party companies. They also let you know how you can access and change your information, as well as how to contact the company if you have any questions or concerns. The new European Union General Data Protection Regulation (GDPR) requires companies to provide more specific information in their privacy policies about data processing activities, such as the use of cookies or tracking technologies.

How will the privacy policies impact online marketing?

The European Union’s General Data Protection Regulation (GDPR) is a set of regulations that member states must implement into their own national laws by May 25, 2018. The regulations are designed to give individuals more control over their personal data and strengthen the security of information technology. GDPR applies to all organizations with EU or national customers and applies to any type of data, including personal data, processing activities, and storage.

To comply with GDPR, organizations must take steps to protect user data from accidental or unauthorized access, destruction, alteration, or unauthorized use. They must also ensure that users have the right to information about their data protection rights and access to it. Finally, they must ensure that users can exercise their rights easily.

This privacy policy will impact how online marketers collect and use data from individuals within the EU. Here are a few things you need to know about GDPR:

        1. Under GDPR, online marketers must receive explicit consent from individuals before collecting or using their data. This means that marketers can no longer rely on pre-checked boxes or opt-out options to collect data.

        2. Marketers must provide clear and concise information about how they plan to use an individual's data. They must also provide an easy way for individuals to withdraw their consent if they no longer want their data used.

        3. Marketers must be able to prove that they have adequately protected the data they hold. This can be done through regular reports and audits, or by obtaining certification from a third-party auditor.

        4. Marketers must respond to individuals' inquiries about their data within 72 hours of receiving them.

        5. Marketers should establish and maintain a Data Protection Officer (DPO). This person is responsible for the protection of all personal data they hold, including the appointment of a data protection officer in all organizations that process sensitive personal data.

What are the benefits of complying with the new privacy policies?

There are many benefits of complying with GDPR. First, complying with GDPR will allow organizations to be more transparent and accountable. Second, it will help companies to achieve greater compliance with the law. Third, they can build trust by providing users with additional rights in their terms and conditions. Fourth, it will help companies to build a stronger brand reputation.


The GDPR is a set of regulations that affect how businesses collect and store data. It is important to understand the changes that have been made and how they may impact your business. If you have any questions, be sure to reach out to an attorney or other professional who can help you navigate the changes.

About Us

We are a full-service family-owned and operated digital marketing agency. We specialize in social media marketing, search engine optimization, website and app development. We are passionate about helping businesses grow and succeed. We believe in hard work and dedication, and we are committed to providing our clients with the best possible service.


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A/B Split Testing
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GDPR Compliance


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Royce Madison Media LLC
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Simpsonville SC 29681-3625
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